Music is almost like an original sound track for human civilisation. Before words were created, human used sounds to express complicated and abstract information. Along with the body movement inspired by rhythm, we have created a connection beyond language and started living as groups. Through music, we’ve also gradually built up million ways of how we express and observe ourselves.
+10・10moresocks 2017 AW World Original Sound Track series: From the little island, our ears travel the world and collecting sounds located everywhere in the journey. They can be music from icy highlands or sounds of waves hitting on the shores. For the 13 new AW socks, +10 implement music into their design and explore new weaving way to make these socks so charming like beautiful melodies.
Only when we pay attention to details with discreet attitude, we can express ourselves liberally. Designing socks is similar to composing music. Between weaving threads, we tap the rhythm and input our thoughts. Saying hello & goodbye everyday to the world and ourselves.